The keystone of digital, web marketing attracts and demands skills that are more and more sharpened on a job market where the function is generalized. Learn to analyze demand, establish a cutting-edge strategy to generate traffic and retain customers, these are the challenges that drive the web marketer. These missions revolve around devices that you will learn to master during your training, with particular attention paid to social media. This tool, now commonplace, conceals many secrets that only the initiated can skillfully exploit to federate a community.