Our bachelor’s degree bases strong emphasis on entrepreneurship and the application of management skills to tourism-related ventures that prepares students for positions in the dynamic and increasingly global tourism industry. Our programs is designed to prepare students to take advantage of the new technologies in e-tourism, marketing and many opportunities available in the tourism industry.

Students will acquire the skills needed to lead a financially sound business, develop strong management skills and develop sound business strategies. In addition, students learn about tourism’s impact on resources and communities, and develop strategies that will ensure a more sustainable future for the industry.

Upon completing of the degree students will have the flexibility, knowledge and competences needed for a wide range of careers in tourism, hospitality for both public and private sector.

Adapt the use of new technologies: e-tourism, marketing, communication, events and tourism professionals. Develop specific skills in the tourism sector and new technologies.

BAC +1 TO BAC +3

Unit 1 Marketing and Management

• Strategic Marketing of Tourism
• Advertising Communication
• Non-Media Communication
• Management of Mean and Tourism
• Organizations
• Web marketing

Unit 2 – Tourist Techniques

• Event Creation
• Montage of Tourist Products (Strategy)
• Management of Tourist Sites
• Animation and Guidance

Unit 3 – Management

• Budget Control
• Forward Planning

Unit 4 – Legal Environment

• Legal Environment of the Company
• Company Law and Associations
• Administrative Management of Staff

Unit 5 – Languages and Cultures

• English
• Cultural and Historical Knowledge

Unit 6 – Professional Records

• Company Missions
• Professional Records
• Case Studies for Each EU
• Final Case Studies