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School of Hospitality Degree

MS Manager of Tourism Management

  • Course Type

    Campus OR Online

  • Duration:

    2 Years

  • Language:

    English

01. Program Curriculum

Guide to the Program

The management, in the field of tourism and the hotel trade, consists after having carried out the studies of the situations and the needs of the services (production, commercial, financial administrative …) to make choices (strategic, marketing, financial but also, investments, human resources etc…). This is to allow the tourism or hotel business, as a whole, to have the best possible results in its markets. This activity is common to all sectors and departments of the company.The operational unit manager, tourism and hotel route, collaborates on the major strategic orientations and drives the implementation of projects in its commercial and marketing, human and financial dimensions for the tourism sector. Pivot between strategic development and operational management, it optimizes the management of its resources and sustains the development of its unit. He communicates with all of the company’s departments and sets up an information system.

The Manager of the operational unit, tourism and hotel route is generally responsible for the marketing policy, the management of budgets and their supervision. It articulates its activities within the framework of the general policy of the company or the hotel. He / she effectively defines and manages the commercial strategy. As such, he analyzes complex situations of strategic proposals within his unit.

02. The Brief

Guide to the Program

Program

Masters Year 1

The year of deepening
Prepare for entry into the labor market

 Strategic Management of Tourism

  • Tourism business policy and strategy
  • Project Management
  • Internal Communication
  • Philosophy for Manager

Management Techniques

  • Accounting
  • Financial Analysis
  • Budget Management of a Tourism Project
  • Audit and Management Control – Level 1

Tourism

  • Yield management: basic concepts, applied
  • Major  forms of tourism
  • Receptive development strategy
  • Web marketing
  • Tourism Marketing
  • Tourism Law

Transversal Development

  • Services marketing
  • Innovation marketing
  • Negotiation and business development

Human Resource Management

  • HR Management Techniques
  • Social right
  • Market research
  • Management of interculturality

Professional Development

  • LV1: Tourism English
  • Business project: business game
  • Professional insertion tools
  • Activity report + plan and problematic of the 5th year thesis


Masters Year 2

Prepare for entry into the labor market

Management of Tourism Companies

  • Team management tourism projects
  • Quality management in tourism
  • Crisis communication
  • Geopolitics for manager

Management Techniques

  • Cost management and budget of a tourism project
  • Risk management of a project
  • Business plan

 Tourism

  • Major tourist area
  • Yield management: pricing expert, budget /forecast
  • Economy, tourist knowledge
  • Web marketing
  • Territorial Marketing

 Transversal Development

  • Tourist Information Systems
  • Data Analysis and Data Mining
  • Business creation 

Human Resource Management

  • Recruitment
  • Management of social relations
  • intercultural management

Professional Development

  • Specific English
  • Business Project: Business Game
  • Professional insertion tools
  • Professional memory

Career Opportunity

  • Business Travel Manager
  • Tourist event project manager
  • Tourist communication officer
  • Tourist Residence Director
  • Hospitality / Outdoor Hospitality Director
  • Yield Manager
  • Tourism business manager
  • Agency manager

Admission

  • Application form
  • Academic level required bac + 3
  • Motivational interviewing
  • CV
  • For International Campus: English level required: IELTS (5.5), TOEFL (70), TOEIC (750)

Academic Level Required

  • Academic level required: 180 ECTS credits or 3 years of university studies
  • Must have completed bachelor’s degree

Duration

2 years

Learning Methods

  • Interactive classroom session
  • Practical and group activities
  • Applied theory and videos
  • Assignments

03. Enroll Now

Guide to the Program