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School of Hospitality Degree

MS Food and Beverage Management

  • Course Type

    Campus OR Online

  • Duration:

    1 Year

  • Language:

    English

01. Program Curriculum

Guide to the Program

Our Ms is intended for students from all backgrounds, already graduated of 4 years of university studies or more, wishing to start an international career. This training is open to French and foreign students. Inside this cultural mix, learn the intercultural codes and manage a team anywhere in the world by adapting to local ways of life and mentalities.

This training provides the foundation for a high-flying career in international marketing. We chose to offer a specialization in food and beverage management, which are fully part of our knowledge. As a very dynamic and lucrative sector, this expertise is a great opportunity. Our degree will give you the skills and practical experience you need to pursue projects with international organizations in these fields.

02. The Brief

Guide to the Program

Program

STUDY UNIT 1 – Management

  •  Team and project Management applied
  • Project management fundamentals and tools applied
  • Crisis communication
  • Geopolitics of catering, hotels & tourism
  • Yield Management
  • Intercultural management

STUDY UNIT 2 – Enterprise

  •  Labour Law
  • Consumer Law
  • Team recruitment applied to F&B / T&H
  • Negotiation and sales strategy
  • Business Plan
  • Cost and budget management

STUDY UNIT 3 – Digital & Marketing

  • Digital marketing project applied to F&B / T&H
  • International marketing applied to F&B / T&H
  • Consumer behavior analysis
  • Customer experience
  • Purchase capability for business IT systems (reservation, F&B management, CRM)

STUDY UNIT 4 – Beverage

  • WSET level II
  • History of Wine and Wines of the New World
  • Wine and Champagne communication
  • Wine and Spirits marketing

STUDY UNIT 5 – Food

  • History of Gastronomy
  • Gastronomy communication
  • Food marketing

STUDY UNIT 6 – Professional training

  • French as a foreign language
  • Professional report
  • Company visit

Admission

  • Application Form
  • Motivational interviewing
  • CV
  • High school Graduate
  • Academic level required bac + 3
  • English level required: IELTS (5.5), TOEFL (70), TOEIC (750)

Required level and qualification

  • Academic level required: 180 ECTS credits or 3 years of university studies
  • Must have completed bachelor’s degree

03. Enroll Now

Guide to the Program