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School of Hospitality Degree

MBA Digital Management of Tourism Hospitality

  • Course Type

    Campus OR Online

  • Duration:

    2 Years

  • Language:

    English

01. Program Curriculum

Guide to the Program

The management, in the field of tourism and the hotel trade, consists after having carried out the studies of the situations and the needs of the services (production, commercial, financial administrative) to make choices (strategic, marketing, financial but also, investments, human resources etc). This is to allow the tourism or hotel business, as a whole, to have the best possible results in its markets. This activity is common to all sectors and departments of the company.

The tourism and hotel business unit manager collaborates in the major strategic orientations and steers the implementation of projects in its commercial and marketing, human and financial dimensions for the tourism sector. Pivot between strategic development and operational management, he / she optimizes the management of his / her resources and ensures the long-term development of his / her unit. It communicates with all the company’s departments and sets up an information system.

The Manager of an operational unit, tourism and hotel business is generally responsible for marketing policy, budget management and their supervision. It coordinates its activities within the framework of the general policy of the company or the hotel. He / she effectively defines and manages the commercial strategy. As such, he analyzes complex situations of strategic proposals within his unit.

02. The Brief

Guide to the Program

Program

Masters Year 1

Strategic Management

  • Corporate policy and strategy
  • Management Philosophy
  • Project management

Technical Management

  • Accounting
  • Financial analysis
  • Project Budget Management
  • Audit and management control – level 1

Tourism

  • Yield management
  • Major forms of tourism
  • Receptive development strategy
  • Web marketing
  • Tourism marketing

Transversal Development

  • Corporate communication
  • Business law
  • International Trade Techniques
  • Purchasing management
  • Supply chain management
  • Digital and social media

International Trade

  • International Negotiation
  • Logistics
  • Management of International Trade Operations
  • Geopolitics
  • Intercultural management 

Professional Development

  • Specialized English
  • Business Project: Creation of a Website
  • Professional Development Tools
  • Activity Report (as part of the company internship)

Masters Year 2

Management

  • Project Portfolio Management
  • Management of a Team
  • Quality management
  • Crisis Communication
  • Geopolitics for Managers

Technical Management

  • Financial management
  • Production Management
  • Business plan

 Tourism

  • Yield management
  • Web marketing
  • Large tourist areas
  • Economy and tourism knowledge

Transversal Development

  • Data Analysis and Data Mining
  • Organization of Information Systems
  • Executive’s Civil and Criminal Liability
  • Legal Risks of the Company 

International Trade

  • International Negotiation
  • Logistics
  • Management of International Trade Operations
  • Geopolitics
  • Intercultural management 

Professional Development

  • Specific French
  • Business Game
  • Professional Development Tools
  • Dissertation (throughout the course)
  • Management

Career Opportunity

  • Hotel manager
  • Concierge Manager
  • Sales manager
  • Director of Promotion
  • Hotel Relations Manager

Admission

  • Application form
  • Academic level required bac + 3
  • For International Campus: English level required: IELTS (5.5), TOEFL (70), TOEIC (750)
  • Motivational interviewing
  • CV

Required level and qualification

  • Academic level required: 180 ECTS credits or 3 years of university studies
  • Must have completed bachelor’s degree

03. Enroll Now

Guide to the Program