01. Program Curriculum
Guide to the Program
The Business Unit Manager collaborates on the broad strategic guidelines and steers the implementation of projects in the commercial and marketing, human and financial dimensions.
He acts as a linchpin between strategic development and operational management, optimizing the management of resources and maintaining the development of the unit.
He communicates with all of the company’s departments and establishes an information system. The Business Unit Manager is generally responsible for marketing policy, budget management and oversight. He structures his activities within the framework of the general policy of the company.
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International Marketing
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02. The Brief
Guide to the Program
Program
4TH YEAR
Unit 1 – Strategic management
- Corporate policy and strategy
- Management Philosophy
- Project management
Unit 2 – Management
- Accounting
- Financial analysis
- Project Budget Management
- Audit and management control – level 1
Unit 3 – Specialization
- Marketing Campaign
- Innovation Marketing
- Negotiation and Business Development
- Sales Action Management
Unit 4 – Transversal Development
- Corporate communication
- Business law
- International Trade Techniques
- Purchasing management
- Supply chain management
- Digital and social media
Unit 5 – International Trade
- International Negociation
- Logistics
- Management of International Trade Operations
- Geopolitics
- Intercultural management
Unit 6 – Professional development
- Specialized English
- Business Project: Creation of a Website
- Professional Development Tools
- Activity Report (as part of the company internship)
5TH YEAR
Unit 1 – Management
- Project Portfolio Management
- Management of a Team
- Quality Management
- Crisis Communication
- Geopolitics for Managers
Unit 2 – Management technique
- Financial Management
- Production Management
- Business plan
Unit 3 – Specialization Pathway
- Marketing Communication
- Management Oversight and Control
- Business Management and Strategy
Unit 4 – Transversal Development
- Data Analysis and Data Mining
- Organisation of Information Systems
- Executive’s Civil and Criminal Liability
- Legal Risks of the Company
Unit 5 – International Trade
- International Negotiation
- Logistics
- Management of International Trade Operations
- Geopolitics
- Intercultural management
Unit 7 – Professional development
- LV1: Specific French
- Business Game
- Professional Development Tools
- Dissertation (throughout the course)
Admission
- English level required: IELTS (5.5), TOEFL (70), TOEIC (750)
- Motivational interviewing
- CV
Required level :
- Academic level required: 180 ECTS credits or 3 years of university studies
- Qualifications
- Must have completed Bachelor Degree
03. Book Now
Guide to the Program