School of Fashion Diplomas

Fashion Marketing and Management Diploma

  • Course Start Date

    September 1, 2022

  • Course Type


  • Duration:

    192 Hours

  • Language:


01. Program Curriculum

Guide to the Program

This Fashion Marketing and Management program is structured over three months and designed to help you gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques.

Student will gain awareness and understanding of new and established marketing practice across different areas of the fashion industry. Student will also gain knowledge of creative world of marketing through the lens of fashion insiders with curriculum focuses on strategic marketing concepts for digital and physical fashion strategic and critical marketing, consumer behaviour, marketing strategies, business measurement, and marketing ethics.

The program consists of core modules that expand your knowledge and prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. These learning interfaces allow students valuable networking and collaboration opportunities, and the chance to broaden their understanding and perspectives on subjects across art and design.

02. The Brief

Guide to the Program


  • Fashion Contexts
  • Fashion Business
  • Research methodology
  • Consumer Behaviour
  • Fashion Styling and Creative Practice
  • Product Management
  • Trend Forecasting
  • Creative Strategy
  • Retail Futures
  • Critical Issues
  • Business Skills for the Creative Industries
  • Digital Marketing
  • Image and Branding
  • Projects

Learning Methods

  • Learn through visual presentation & videos
  • Active group discussion on subject topics
  • Classroom activities


  • Basic knowledge in fashion industry
  • 10+2 or Equivalent
  • No previous experience required

03. Enroll Now

Guide to the Program