This Fashion Marketing and Management program is structured over three months and designed to help you gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques.

Student will gain awareness and understanding of new and established marketing practice across different areas of the fashion industry. Student will also gain knowledge of creative world of marketing through the lens of fashion insiders with curriculum focuses on strategic marketing concepts for digital and physical fashion strategic and critical marketing, consumer behaviour, marketing strategies, business measurement, and marketing ethics.

The program consists of core modules that expand your knowledge and prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. These learning interfaces allow students valuable networking and collaboration opportunities, and the chance to broaden their understanding and perspectives on subjects across art and design.