01. Program Curriculum
Guide to the Program
This module focuses primarily on the application of various topics discusses in previous module, along with deep understanding of Fashion Communication and Marketing, which is core to Fashion Journalism. Students will analyze the relationship between brand, products and audience and the role that marketing and communication plays within the fashion industry. Students will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, public relations activities and product positioning. The course takes an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.

fashion styling 3

fashion styling 2

photography
02. The Brief
Guide to the Program
Program
- Fashion Communication and Public Relations II
- Understanding Podcasts & Vlogging
- Work Placement & Portfolio
- Innovation in Fashion Publishing
- Pitching to Editors
- The Professions of Fashion Journalism
- Beyond the Press: Fashion on Radio & Television
- Creating Concepts for Digital Fashion Journalism
- Innovation in Fashion Environment
- Interview Workshop
- Investigation Workshop
- Cultural and historical Studies-Thesis
- Independent Project- R&D
- Independent Project- Final Realisation
- Professional Practice & Portfolio
- Projects
Learning Methods
- Interactive classroom sessions
- Homework
- Case studies
- Presentations
- Group discussions
- Practical sessions
- Industry Visit
Requirements
- Complete Module III
- A good command over spoken and written English
- No previous experience is required
- Willing to travel outside of campus for industry visit
- Students need to carry their own stationery
- Casual Dress Code
Admissions
- Application form
- Basic knowledge in fashion industry
- Basic knowledge in journalism
- 10+2 or Equivalent
- Writing Skills
- A good Level of English
- No previous experience required
03. Book Now
Guide to the Program