This module focuses primarily on the application of various topics discusses in previous module, along with deep understanding of Fashion Communication and Marketing, which is core to Fashion Journalism. Students will analyze the relationship between brand, products and audience and the role that marketing and communication plays within the fashion industry. Students will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, public relations activities and product positioning. The course takes an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.