Fashion Journalism IV

  • Course Start Date

    September 1, 2020

  • Course Type

    Campus OR Online

  • Duration:

    192 hours

  • Language:


01. Program Curriculum

Guide to the Program

This module focuses primarily on the application of various topics discusses in previous module, along with deep understanding of Fashion Communication and Marketing, which is core to Fashion Journalism. Students will analyze the relationship between brand, products and audience and the role that marketing and communication plays within the fashion industry. Students will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, public relations activities and product positioning. The course takes an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.

02. The Brief

Guide to the Program


  • Fashion Communication and Public Relations II
  • Understanding Podcasts & Vlogging
  • Work Placement & Portfolio
  • Innovation in Fashion Publishing
  • Pitching to Editors
  • The Professions of Fashion Journalism
  • Beyond the Press: Fashion on Radio & Television
  • Creating Concepts for Digital Fashion Journalism
  • Innovation in Fashion Environment
  • Interview Workshop
  • Investigation Workshop
  • Cultural and historical Studies-Thesis
  • Independent Project- R&D
  • Independent Project- Final Realisation
  • Professional Practice & Portfolio
  • Projects

Learning Methods

  • Interactive classroom sessions
  • Homework
  • Case studies
  • Presentations
  • Group discussions
  • Practical sessions
  • Industry Visit


  • Complete Module III
  • A good command over spoken and written English
  • No previous experience is required
  • Willing to travel outside of campus for industry visit
  • Students need to carry their own stationery
  • Casual Dress Code


  • Application form
  • Basic knowledge in fashion industry
  • Basic knowledge in journalism
  • 10+2 or Equivalent
  • Writing Skills
  • A good Level of English
  • No previous experience required

03. Book Now

Guide to the Program