Fashion Journalism III

  • Course Start Date

    September 1, 2020

  • Course Type

    Campus OR Online

  • Duration:

    192 hours

  • Language:


01. Program Curriculum

Guide to the Program

This module allows the student to understand and deepen the various phases of the strategic marketing process within the fashion system. Student will learn video production and editing necessary to portray their journalism style and learn digital and social media, visual merchandising, retail environments, events and experimental marketing. Students will also examine in a schematic and pragmatic way themes such as the concept of branding, market research, new communication technologies, new trends, distribution channels, we provide you with the cognitive and operational tools necessary to support the brands operating in this sector with the formulation of targeted and effective policies and tactics. This course will take you through other key aspects of journalism video editing and post production. It is important to learn fashion photography as there are almost no features without a picture.

02. The Brief

Guide to the Program


  • Video Producing & Editing
  • Creative Writing
  • Media Analysis
  • Visual Merchandising for Fashion Retail
  • Digital Design Tools
  • Brand Identity Design
  • Material Technology
  • Fashion Communication and Public Relations I
  • Semiotics for Fashion
  • Digital Communication
  • Fashion Materials
  • Writing, Reporting & Editing II
  • Magazine & Feature Writing
  • Exploring Media Design
  • Learning Interviewing Tips & Techniques
  • Projects

Learning Methods

  • Interactive classroom sessions
  • Homework
  • Case studies
  • Presentations
  • Group discussions
  • Practical sessions
  • Industry Visit


  • Complete Module II
  • A good command over spoken and written English
  • No previous experience is required
  • Willing to travel outside of campus for industry visit
  • Students need to carry their own stationery
  • Casual Dress Code


  • Application form
  • Knowledge in fashion industry
  • Basic knowledge in journalism
  • 10+2 or Equivalent
  • Writing Skills
  • A good Level of English

03. Book Now

Guide to the Program