This module allows the student to understand and deepen the various phases of the strategic marketing process within the fashion system. Student will learn video production and editing necessary to portray their journalism style and learn digital and social media, visual merchandising, retail environments, events and experimental marketing. Students will also examine in a schematic and pragmatic way themes such as the concept of branding, market research, new communication technologies, new trends, distribution channels, we provide you with the cognitive and operational tools necessary to support the brands operating in this sector with the formulation of targeted and effective policies and tactics. This course will take you through other key aspects of journalism video editing and post production. It is important to learn fashion photography as there are almost no features without a picture.