This bachelor’s degree aims to provide students with a real professionalization through an experience in the luxury sector to better understand the industry. With our program students will understand the expertise, culture and analysis of business situations related to the concept of luxury marketing. Students will also be developed along with concepts of marketing and communication techniques in the program specific characteristic involved in the luxury industry.

Our luxury marketing degree offers a unique program designed to meet the needs of luxury based on a general training in marketing and a specialization in luxury trades with a dual creative and managerial approach.

BAC +1 TO BAC +3

• Marketing applied to the luxury and fashion sector
• Communication applied to the luxury and fashion sector
• International communication strategy of luxury
• Web and community management
• Philosophy of economics and business
• Team management intercultural management
• Business Action Plan
• Management and budget of a service
• Fundamentals of HRM
• Introduction to digital retouching software
• Business creation in the luxury and fashion sector
• Specific English