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School of Hospitality Degree

MS Digital Management of Tourism and Hospitality

  • Course Start Date

    September 1, 2020

  • Course Type

    Campus OR Online

  • Duration:

    1 Year

  • Language:

    English

01. Program Curriculum

Guide to the Program

The tourism and hospitality fields have undergone a revolution in recent years: the MS Digital Management of Tourism and Hospitality is dedicated to these new challenges. Digital, innovation and international development are the core of our training program.

The program is punctuated by special activities in order to get a practical experience of the business: creative contest and company visits when studying in France.

In this highly employable industry, integration is guaranteed for mobile, bilingual and experienced applicants. This is why the training is based on a part-time rhythm, allowing each student to do an internship or find a student job simultaneously with their training.

Join the Ms Digital Management of Tourism and Hospitality: the new worlds of tourism and hospitality are yours!

02. The Brief

Guide to the Program

Program

Study Unit 1 – Management:

  • Management,
  • Team and project management applied,
  • Project management fundamentals and tools applied,
  • Crisis communication,
  • Geopolitics of catering, hotels & tourism,
  • Yield management,
  • Intercultural management

Study Unit 2 – Enterprise:

  • Enterprise,
  • Labor Law,
  • Consumer Law,
  • Team recruitment applied to F&B / T&H,
  • Negotiation and sales strategy,
  • Business Plan,
  • Cost and budget management

Study Unit 3 – Digital & Marketing:

  • Digital marketing project applied to F&B / T&H,
  • International marketing applied to F&B / T&H,
  • Consumer behavior analysis,
  • Customer experience,
  • Purchase capability for business IT systems (reservation, F&B management, CRM)

Study Unit 4 – Tourism:

  • Typology of tourism & International overview of the tourism sector,
  • Tourism and sustainable development,
  • Catering and gastronomy,
  • Accommodations

Study Unit 5 – Hotel:

  • Hotel industry players,
  • Rating,
  • Turnover growth and profits,
  • Asset Management,
  • Development of the hotel activities

Study Unit 6 – Professional training:

  • French as a foreign language,
  • Professional report,
  • Company visit

Admission

  • Application form
  • Academic level required bac + 3
  • For International Campus: English level required: IELTS (5.5), TOEFL (70), TOEIC (750)
  • Motivational interviewing
  • CV

Academic Level Required

  • Academic level required: 180 ECTS credits or 3 years of university studies
  • Must have completed bachelor’s degree

Duration

1 year

03. Enroll Now

Guide to the Program