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School of Hospitality Degree

MBA Digital Management of Tourism and Hospitality

  • Course Start Date

    September 1, 2020

  • Course Type

    Campus OR Online

  • Duration:

    2 Years

  • Language:

    English

01. Program Curriculum

Guide to the Program

The tourism and hospitality fields have undergone a revolution in recent years; the MBA Digital Management of Tourism and Hospitality is dedicated to these new challenges, Digital innovation and international development are the core of our training program. The degree includes the economic aspects of tourism, region approaches to tourism and hospitality.

Our degree is focused on management and marketing with specific application to the hospitality and tourism industry. Students develop skills in service quality as well as strategic management and leadership. Courses include focus on emerging trends along with forecasting and budgeting in local and international marketing.  Students who complete this degree  learn how tourism and hospitality makes an impact on its local and global economy.

Join the MBA Digital Management of Tourism and Hospitality: the new worlds of tourism and hospitality are yours!

02. The Brief

Guide to the Program

Program

BAC +1 TO BAC +3

Masters Year 1

Management

  • Digital strategy
  • E-reputation
  • Crisis communication
  • Geopolitics

Project

  • Fundamentals
  • Financial Analysis
  • Business plan

Sales and negotiation

  • Sales strategy
  • Personal development
  • IT programming and reservation system

Tourism

  • Overview
  • Territorial promotion strategy
  • Typology

 Hotels

  • Industry players
  • Rating
  • Trends and innovation

 

Experiment

  • Study trip
  • Digital week contest
  • Professional thesis

 Masters Year 2

Digital

  • E-business
  • Design thinking
  • Customer experience

Development

  • Yield management
  • Data science

Enterprise

  • Social responsibility
  • Intercultural management
  • Company visits

Tourism

  • Luxury travel and tourism
  • Land use planning
  • Ethics

Hotels

  • Turnover growth and profits
  • Asset management
  • Development of hotel activities

Experiment

  • Study trip
  • Business creation competition
  • Professional thesis

Career Opportunity

  • Hotel manager
  • Concierge Manager
  • Sales manager
  • Director of Promotion
  • Hotel Relations Manager

Admission

  • Application Form
  • Motivational interviewing
  • CV
  • High school Graduate
  • Academic level required bac + 3
  • English level required: IELTS (5.5), TOEFL (70), TOEIC (750)

Required level and qualification

  • Academic level required: 180 ECTS credits or 3 years of university studies
  • Must have completed bachelor’s degree

03. Enroll Now

Guide to the Program